Privacy Policy

We collect various types of information to provide and improve our services to you: • Personal Information: Name, email address, phone number, delivery address • Account Information: Username, encrypted password, account preferences • Order Information: Order history, purchased products, payment methods • Technical Information: IP address, browser type, operating system, usage logs • Interaction Information: Pages visited, browsing time, clicks and interactions

We use the information we collect for the following purposes: • Processing orders and providing requested services • Communicating with you about your orders and important updates • Improving shopping experience and personalizing content • Preventing fraud and ensuring platform security • Analyzing usage and developing new products and services • Sending promotional offers (with your consent only)

We do not sell or rent your personal information to third parties. We may share your information only in the following cases: • With delivery partners to fulfill your orders • With payment processors to handle financial transactions • With technical service providers who help us operate the platform • When required to comply with laws or respond to legal requests • To protect our rights and the rights of other users

We implement strict security measures to protect your information: • SSL encryption for all transactions and sensitive data • Access controls based on least-privilege principles • Regular backups and recovery procedures • Ongoing operational monitoring and security improvements • Periodic review of security settings and internal policies

You have the following rights regarding your personal information: • Right to access your personal information • Right to correct or update your information • Right to delete your account and information • Right to restrict processing of your information • Right to data portability • Right to object to certain processing • Right to withdraw consent at any time

We use cookies and similar technologies to improve your experience and measure performance: • Necessary cookies for proper website functionality • Performance cookies to understand website usage • Functional cookies to remember your preferences • Analytics cookies to measure page views, events, and checkout funnels • Marketing cookies for relevant advertisements when advertising tools are enabled You can manage or delete cookies through your browser settings at any time

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy: • Account information: As long as your account is active • Order information: 7 years for accounting and legal purposes • Contact records: 3 years for customer service • Marketing data: Until consent is withdrawn • Security logs: As required by legal requirements • Aggregated analytics data: up to 14 months by default • Cookie identifiers: based on cookie type (session or fixed duration)

We may update this privacy policy from time to time. When we do: • We will notify you of significant changes via email or website notifications • The updated policy will become effective 30 days after notification • Continued use of the website constitutes acceptance of the updated policy • You can always review the latest version of the policy on our website

We use the following tools for analytics, performance measurement, and marketing: • Google Tag Manager (for tag management) • Google Analytics / GA4-style events (such as page_view, view_item, add_to_cart, begin_checkout, and purchase) • Meta Pixel • TikTok Pixel • Internal analytics via the /api/analytics/track endpoint Data that may be collected through these tools: • Page views, referral source, device type, browser, and operating system • Store interaction events (ViewContent, AddToCart, InitiateCheckout, Purchase, and related events) • IP address, session ID, page URL, and referrer • Cookie identifiers or similar technical identifiers • When you are logged in, advanced matching fields may be sent to Meta Pixel (such as email or phone) based on platform configuration, and may be hashed by the provider Your controls: • Manage cookie settings in your browser (block or delete) • Enable browser privacy controls such as Do Not Track • Use provider opt-out pages where available

We process personal data on an appropriate legal basis depending on the purpose, including: • Contract performance: to process orders, payments, shipping, and post-sale support • Legal obligations: to comply with accounting, tax, and regulatory requirements • Legitimate interests: to improve security, prevent fraud, and enhance service quality • Consent: for marketing communications and specific tracking activities where required

Some data may be processed by service providers operating outside Egypt. • We select providers with appropriate security and compliance safeguards • We apply contractual and technical measures to protect transferred data • Transfers are limited to what is necessary to provide and operate the service

Our services are not directed to children below the legal age for commercial interaction under applicable law. • We do not knowingly collect children's personal data without required guardian authorization • If we discover unintended collection, we will delete the data within a reasonable period

You can exercise your privacy rights through our contact page or official support channels. • We may verify identity before processing requests to protect account security • We respond to access, correction, or deletion requests within a reasonable period, subject to legal requirements • Where legal restrictions apply, we will explain any full or partial refusal

We implement technical and organizational controls to reduce unauthorized access risks. • If a material security incident occurs, we take prompt containment and remediation actions • We provide notifications where required by applicable legal and regulatory obligations